Peter is a creative professional with more than 20 years of experience in project management, sales and brand management. He developed a natural interest in modern technologies and management especially in the dynamic telecommunications environment of the Deutsche Telekom and Orange groups. His love for adrenaline and sports connected him with the Red Bull brand in his youth. Under her wings, he understood that passion in combination with professionalism knows no limits, and on the contrary pushes reality beyond the limit of what is possible. Similarly, it was during the presentation of a unique AI-based innovation – the world's first holographic banker. Peter, as a Brand Hub expert at Slovenská sporiteľňa, actively participated in its development and implementation. He brings the story of Vesna - a digital advisor from the future - to the conference.